How to promote your Certificate of Excellence Award

If you a recipient of the 2012 Certificate of Excellence Award, congratulations! Take this great opportunity to share the great news with your past and future guests.

Keep an eye out for a certificate in the mail to display your award for all of your guests and staff to see.

Over the past couple years, we’ve seen businesses coming up with great ways to display their awards, whether it is framing it and displaying it at the check-in counters or taking a group photo with the staff and posting it on your website. (Share the great news on Twitter! Tweet us @TripAdvisor4Biz and we will re-tweet the exciting news to our followers and feature a few in an upcoming blog post!)

You can also display your Certificate of Excellence award on your website or Facebook page by adding the widget. Visit your Management Center to get the code.

This is also a perfect chance to create some buzz for your business! Let your local media know that you are one of the top businesses on TripAdvisor by using our press release template, which can be found in your Management Center.

To learn more about how you can promote your Certificate of Excellence Award – or any award for that matter – see our “How to promote your awards and bring in new business” tip sheet.

You can also register for our upcoming “Promoting your TripAdvisor Award” webinar on Thursday, June 14 at 4 p.m. EST Click here to register.

TripAdvisor’s 2012 Certificate of Excellence Awards honor top businesses around the world

We are excited to announce the 2012 Certificate of Excellence Awards, given to highly rated hotels, restaurants and attractions around the world.

“From exceptional accommodations in Beijing to remarkable restaurants in Boston, we want to applaud these businesses for offering TripAdvisor travelers a great customer experience,” says Christine Petersen, president of TripAdvisor for Business.

How are the winners determined?

The winners are determined by those who matter the most – your guests. The key to winning the award is consistently excellent service: properties had to maintain an overall ranking on TripAdvisor of four out of five. The volume of reviews in the past 12 months was also a determining factor.

Is this award different than the Travelers’ Choice Awards?

Yes. The Certificate of Excellence Award is an extension of Travelers’ Choice. While Travelers’ Choice recognizes the top 25 properties or destinations in different categories and geographical locations, the Certificate of Excellence award focuses on hotels, restaurants and attractions that provide exceptional customer service and consistently receive positive reviews from their guests.

How can I find out if I won a Certificate of Excellence?

In addition to receiving the certificate in the mail, winners will receive an e-mail notifying them that they have won the award. A 2012 Certificate of Excellence widget will also appear in the Management Center under the “Online Marketing tools” section.

Congrats to all of the winners! Check back here tomorrow for tips on how to promote your Certificate of Excellence Award! 

Hoteliers share their top tips for promoting a TripAdvisor award

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Chosen based on the candid feedback of millions of TripAdvisor travelers, our 2012 Travelers’ Choice award winning-hotels were recognized in a number of categories, from most luxurious to best B&Bs and Inns. We recently chatted with some of the newly-awarded hotels to find out how they celebrate their win and attract guests in the process. In the video above, discover the top six ways to promote your Travelers’ Choice award – straight from the winning hoteliers themselves.  If you’ve won a Certificate of Excellence from TripAdvisor, or any other industry award, these tips will give you some great ideas to spotlight those accolades, as well!

Also see our Tip Sheet for more details on promoting your award.

Shouting it from the rooftops: hoteliers worldwide celebrate Certificates of Excellence

“This is outstanding; we are absolutely thrilled!”

Mandy Farmer, President and CEO of Accent Inns in British Columbia, is celebrating. Like other owners of top-rated properties worldwide, her hotels have received a well-deserved TripAdvisor Certificate of Excellence.

From Mombasa to Memphis, properties are enthusiastically spreading the news of this recognition through press releases, expressions of thanks to their guests, and in the case of Mandy Farmer, a YouTube video marking the occasion.

New Widget Center makes it easier than ever to bring TripAdvisor content to your site

We’re excited to announce our new Widget Center, where all the tools to bring TripAdvisor content to your site can be found in one convenient place.  Whether you want to showcase your rating and awards, display your reviews, promote your area or encourage more reviews, you’ll find the widget you need available for free in the new Center. 

What is the certificate of excellence and is your property eligible?

 Everybody is familiar with the annual TripAdvisor Travelers’ Choice awards which honor the top 25 properties in specific categories.  At the end of last year we expanded our awards family with the creation of the Certificate of Excellence to recognize thousands of accommodations out there working hard to give travelers the best possible experience and getting great reviews.

The first phase of the program launched at the end of last year for accommodation businesses, this year we are expanding it to include restaurants and attractions.

To qualify for the award the business needs to maintain an average traveler rating of at least four out of five. Other factors will also be taken into account such as the volume of reviews and how recent they are.

So how do you get your Certificate of Excellence?
If your business has qualified for the award you will see the Certificate of Excellence badge appear on the ‘Promote your business’ tab of your Owners’ Center. In order to access your Owners’ Center and the badge, you will need to register as the representative of your Property.

The badge can be embedded on your website and Facebook page to let visitors know what a good job you and your staff are doing.

You can also request a paper copy of the certificate to frame and display in your property. You will find the request link in your Owners’ Center, just fill in your property details and we will post one out to you.

Press Release Template

If you have been awarded a Certificate of Excellence and would like to issue a press release to share the good news with your local media, we have put together a template you may like to use.

CONTACT:

BUSINESS                                                                                                        TRIPADVISOR PR TEAM
NAME                                                                                                          mediarelations@tripadvisor.com
PHONE NUMBER
EMAIL

                     [NAME OF BUSINESS] EARNS TRIPADVISOR CERTIFICATE OF EXCELLENCE

                    Honoured as a Highly Rated [Business Type] as Reviewed by Travellers on the
                    World’s Largest Travel Site

CITY – Date Month, Year – [BUSINESS NAME AND DESCRIPTION] today announced that it has received a TripAdvisor® Certificate of Excellence, which honours top-rated accommodation businesses, restaurants and attractions, as reviewed by travellers on the world’s largest travel site*.

To qualify, these businesses must maintain an average rating of four or higher out of a possible five, as reviewed by travellers on TripAdvisor. Additional criteria include volume of reviews and how recently they have been submitted by TripAdvisor travellers. The accolade is extended to qualifying businesses worldwide.

SUGGESTED QUOTE: “[NAME OF BUSINESS] is pleased to receive a TripAdvisor Certificate of Excellence,” said [NAME OF OWNER/GM], [TITLE] at [NAME OF BUSINESS]. “We strive to offer our customers a memorable experience, and this accolade is evidence that our hard work is translating into positive traveller reviews on TripAdvisor.”

“The TripAdvisor Certificate of Excellence program gives exceptional businesses in a variety of different industries around the world the recognition they deserve,” said Christine Petersen, president of TripAdvisor for Business. “From top-rated restaurants in Boston to top-rated attractions in Barcelona, we want to applaud these businesses for offering TripAdvisor travellers a great customer experience.”

About [BUSINESS NAME]


[BOILERPLATE – Brief description of property or business]

About TripAdvisor
TripAdvisor® is the world’s largest travel site, enabling travellers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless links to booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 50 million unique monthly visitors* across 18 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 40 million unique monthly visitors***, 20 million members, and over 45 million reviews and opinions. The sites operate in 29 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travellers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010. TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).
TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
©2011 TripAdvisor LLC. All rights reserved.
*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2010
** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com and www.kuxun.cn.
***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August 2010
**** TripAdvisor sites operate in 29 countries worldwide: www.tripadvisor.com, www.tripadvisor.co.uk, www.tripadvisor.ca, www.tripadvisor.it, www.tripadvisor.es, www.tripadvisor.de, www.tripadvisor.fr, www.tripadvisor.jp, www.daodao.com, www.tripadvisor.in, www.tripadvisor.se, www.tripadvisor.nl, www.tripadvisor.com.br, www.tripadvisor.com.tr, www.tripadvisor.dk, www.tripadvisor.com.mx, www.tripadvisor.ie, www.tripadvisor.com.au, www.tripadvisor.com.sg, www.tripadvisor.co.kr, no.tripadvisor.com, pl.tripadvisor.com, th.tripadvisor.com, www.tripadvisor.ru, www.tripadvisor.com.gr, www.tripadvisor.co.id, www.tripadvisor.com.ar, www.tripadvisor.tw and www.tripadvisor.com.my.