Planning for the holidays? Don’t forget your Special Offer!

It’s the most wonderful time of the year – now is the time to let your potential guests know why they should book a stay at your property this holiday season! As a Business Listings subscriber, your direct contact information is posted on all of TripAdvisor’s 30 domains. But you can do even more to help increase traffic to your property page by posting a Special Offer. Your Special Offer will be displayed in high visibility placements on our sites, including your geo page and search results within TripAdvisor, as well as a special map view.

Room discounts tend to be the most popular Special Offers, but here are some other seasonable and creative Special Offers that we like :

Ready to create your Special Offer? It’s quick and easy, and you can choose from four customized options: Room Rate, Food & Beverage, Local Offers, and Packages. Once your offer is submitted, it will be live within 24 hours.

To get started, visit your TripAdvisor Management Center.

Want to learn more? Visit our on-demand webinar content on how to post special offers.

And be sure to tune into our next Webinar, Making the Most of Your Business Listings Subscription, on Thursday, December 13th at 11am EST! You can register here.

New webinar on 9/27: TripAdvisor + Facebook

Research shows that people want to personalize trip planning with recommendations from family and friends. So what does that mean for you?

In this webinar, you’ll learn about:

• TripAdvisor’s innovative data integration with Facebook
• Why you should engage the Facebook audience of nearly a billion monthly users
• How to engage existing fans and make new ones by showcasing your TripAdvisor reviews, photos, and awards on Facebook

Be ready to ask questions, too! There will be a 15-minute Q&A after the presentation.

Click here to register for the “TripAdvisor + Facebook: Making Social Media Work For Your Business”webinar.

Share your TripAdvisor reviews on Facebook

With almost a billion users from around the world, Facebook is a great place to showcase your TripAdvisor reviews and awards, and spread the word about your property far and wide. Adding a TripAdvisor widget to your Facebook business page makes it easy for prospective and loyal guests to read your property’s reviews. The same TripAdvisor widget that goes on your website can also be used on your businesses’ Facebook page.

Since Facebook launched Timeline for business pages, the process for adding a widget has changed a little. We have created a new step-by-step guide on how to share your TripAdvisor reviews with your Facebook fans that factors in timeline-related changes.

See “How to add TripAdvisor content to your Facebook page” to start sharing your reviews on Facebook today!

What’s the story? Tell 50 million+ travelers why your property is unique

A breathtaking view, recently-renovated bathrooms, or a particularly memorable turndown service: guests want to hear about your property’s unique qualities. The interesting details or little extras that define an establishment are often what draw guests to choose one over another of comparable price and quality.

A great way to make sure you highlight your property’s best and most memorable features is to enter some descriptive information into the “Hotel amenities” section of your business’ page.

Management Center now always within reach – literally

You may have noticed a couple of subtle changes this week to the links that connect you with your owner’s tools. In our latest improvement for registered business owners, we’ve made accessing your Management Center even easier by giving you two simple ways to get there from any TripAdvisor page.

TripAdvisor to enhance security with business representative verification

We are excited to introduce an enhancement to our security measures on TripAdvisor, aimed at helping us prevent fraud and further protecting the site’s integrity for travelers and businesses alike. Beginning in the next few weeks, all business representatives on TripAdvisor will need to complete a new identity and business affiliation verification process.  It’s straightforward, and we’re available to help if you have questions!

Forum roundup: Managing your account Q&A

We’ve addressed some of the questions that commonly come up in the Business forums around managing your account on TripAdvisor.

I’ve just discovered there are two listings for my property with slightly different names. How can I have them combined and all my reviews put under one listing?

 If your property has been listed on TripAdvisor more than once, you can request to have the listings merged and all the reviews from the duplicate listing transferred across.

New look for Business Listings information

We’ve made some changes to how Business Listings information is displayed on your TripAdvisor page to give your direct contact information greater visibility. This new look, which moves contact information closer to the top of your listing and uses attention-getting icons, was launched last week to increase the prominence of Business Listings data.  If you would like to learn more about subscribing, visit us at
http://www.tripadvisor.com/BusinessListings
.  

We’ll continue to provide updates on new site features and functionality in this space so stay tuned!

‘Things to Do’ page gets a facelift

In response to requests from the TripAdvisor community we recently changed our ‘Things to Do’ section of the site to make it easier for travelers to find the activities that interest them.

‘Things to do’ has been separated out into four tabs: Attractions, Tours, Nightlife and Shopping so for example, where in the past a business may have been ranked 23rd of all attractions,  it should now be ranked higher up in its specific category. In destinations with fewer than 20 “Things to Do” listings we have left them as they were.

The new categories are organised as follows:

Attractions (in a fixed location)

• Landmarks/ Historic sites.
• Entertainment and Amusement
• Museums , zoos and aquariums
• Spa
• Education sites and libraries
• Golf courses & Ski Areas
• Parks, gardens and nature
• Casinos
• Theater, art and performances
• Amusement/ theme parks/ arcades
• Religious Sites
• Factories, wineries, and breweries
• Geographic areas, like beaches, canyons, lakes

Tours & Water Sports

Nightlife

• Bars/Discos
• Theater, art and performances
• Casinos
• Comedy Clubs

Shopping

• Antique Shops
• Specialty Shops
• Art Galleries
• Factory Outlets
• Malls
• Street/Flea Markets

If you find a listing that is in the wrong place, please let us know at:
http://www.tripadvisor.com/ContactUs?topic=how_to_alert_us_when_a_listing_is_incorrect