The 2013 Certificate of Excellence Award winners have been announced. And properties across the world, of all sizes, are celebrating the thrill of victory!
From intimate B&B’s…
To upscale resorts…
From high above the earth…
Back at sea level…
…and below the surface.
From casual eateries…
To luxurious restaurants…
Businesses everywhere are sharing their news.
Congratulations to the 2013 Certificate of Excellence Award Winners. Go ahead and celebrate – you’ve earned it!
Winners can download a Certificate of Excellence Award widget for their websites at www.tripadvisor.com/widgets
Great news! You can now display your most recent five-star review title right on your own website. The new Rave Review Widget is available to establishments that have recently received outstanding traveler reviews on TripAdvisor and are in good standing on the site.
How does it work? Download the widget from the TripAdvisor Widget Center and follow the instructions on the page to add it to your site. Once live, the widget will display a scrolling title of your most recent five-star review. The title will automatically update each time you receive a new five-star write-up. Travelers will be able to click the widget to see all of your reviews on TripAdvisor.
“TripAdvisor’s Rave Review product makes it quick and easy for business owners to showcase their well-earned, positive reviews to potential guests,” says Christine Petersen, president of TripAdvisor for Business.
To show your TripAdvisor ranking, rating or more reviews, consider adding another widget to supplement the Rave Review tool. Other free marketing resources include the popular Review Snippets widget, Recommended On and Bravo! badges and What’s Nearby tools.
Hotels around the globe recognize the value of TripAdvisor to attract travelers. Accordingly, hundreds of thousands actively manage their TripAdvisor presence to bring guests through their doors. In the world of attractions, though, it’s a slightly different story: the community as a whole has not tuned into TripAdvisor as a game-changing opportunity in quite the same way. There are, of course, exceptions. Scotland’s Camera Obscura and World of Illusions is one of those stories. Watch this video and hear about it in their own words!
TripAdvisor has announced a Mobile Upgrade for Business Listings, a powerful way to increase your visibility to tens of millions of travelers each month. Today, when you post a Special Offer as part of your Business Listing subscription, travelers planning their trips on their computers will see it. However, 35 million monthly mobile travelers will not. That’s where the Mobile Upgrade comes in! Learn more about why you should incorporate mobile traffic into your marketing strategy – including how a Mobile Upgrade helps – with this quick clip:
If you purchased your Business Listing online, you can sign up for a Mobile Upgrade at www.tripadvisor.com/mobileupgrade. If you secured your Business Listing by phone, call 1-866-322-5942 (US, toll-free) or 0-800-098-8460 (UK, toll-free) to learn more and sign up.
Want to learn more about online marketing strategies and how you can reach TripAdvisor’s 60 million unique monthly visitors? If you are in Australia, join us on Thursday, Feburary 21st at the Emporium Hotel for our first-ever Master Class in Brisbane!
In addition to industry experts from TripAdvisor, including Brian Payea (Head of Industry Relations) and Avril Carter (Territory Manager for Australia, Business Listings), the Master Class will feature guest speaker Liz Ward, CEO of Australian Tourism Data Warehouse (ADTW). ADTW is Australia’s national database and digital distribution platform, and is renowned as the world leader in digital tourism information solutions.
Liz has led the ATDW for ten years and was influential in its formation 12 years ago. Previously Liz enjoyed many years with Tourism Queensland, leading their International Marketing operations and e-Marketing departments. She was also recently nominated as a Tourism Queensland Board Member in 2012.
With 20 years of experience working with IT and tourism, Liz has been carving out strategies and leading teams to support the Australian tourism industry through a very dynamic period. Liz has a passion for assisting Australia’s small businesses to engage in this fast-moving environment and to understand and embrace technologies that enhance their businesses.
Space and time is running out – register here for the Master Class today!
Where: Emporium Hotel, 100 Ann Street, Fortitude Valley, Brisbane
When: Thursday, February 21
Sessions: 9:00am – 12:00pm or 1:00pm – 4:00pm
Following the announcement of the 2013 TripAdvisor Travelers’ Choice Hotel Awards, properties have been posting their wins all over the web! They worked hard to provide the best hospitality to their guests and are ready to celebrate their success. We’ve seen numerous hotels showing their excitement through Facebook, Twitter, and press releases.
Take a look to see how hotels are promoting their achievements:
Wondering how you can promote your Travelers’ Choice Award? Learn more about it here!
Casa Sirena, a 6-room B&B on Mexico’s Isla Mujeres, has been named to the 2013 Travelers’ Choice Hotel Lists for Top 25 B&B’s in the World (#17) and Top 25 B&B’s in Mexico (#1). Owner Steve Broin recently wrote a Management Response that demonstrates his commitment to guest satisfaction: “It is one of my greatest pleasures when hotel guests become good friends who visit again and again…”
Based on this comment, it’s not surprising to see that over 98% of travelers have rated their Casa Sirena experience as “Excellent,” helping the property win a Traveler’s Choice Award for the second year in a row.
Casa Sirena has excelled at promoting its new Travelers’ Choice award. On Facebook, they are featuring a picture of their Travelers’ Choice standing: www.facebook.com/casasirena. Past guests are able to “Like” the photo and add encouraging comments. Casa Sirena is also using TripAdvisor’s Facebook app to showcase its reviews and accolades to people who visit the business’ profile.
The B&B has shared the good news on its website, too. The Travelers’ Choice award is displayed on the main banner and a widget has been added to the site footer. Casa Sirena markets its amazing reviews by including a TripAdvisor review widget on its home page as well.
Congratulations to Casa Sirena on its 2013 Travelers’ Choice selection! To view the complete list of winners, visit www.tripadvisor.com/travelerschoice.
Casa Sirena’s home page with TripAdvisor awards and reviews