In January, Louvre Hotels Group announced the launch of new web sites for its Premiere Classe, Campanile and Kyriad brands. As part of this relaunch, the Group partnered with TripAdvisor to display each property’s rating and five most recent reviews on these brand pages.
According to Louvre Hotels Group, a key objective for the new sites included simplifying customer interactions. TripAdvisor ratings and reviews were incorporated to improve customers’ online experience – putting all of information they need in one place. The Group also hopes to improve online conversion rates through the transparency of the reviews and by leveraging TripAdvisor’s reputation.
When asked about the partnership with Louvre Hotels Group, Maud Larpent, Senior Manager, Partnerships at TripAdvisor said: “This initiative demonstrates the Group’s commitment to transparency and means that visitors to the brands’ websites will be able to base their booking decisions on the views and opinions of travelers. We are also looking forward to helping Louvre Hotels Group collect feedback from their customers and to working with hotel management to highlight the importance and influence of their responses to customer comments.”
To learn more about displaying TripAdvisor content on your own website, visit www.tripadvisor.com/widgets.