May 30
TripAdvisor’s Certificate of Excellence Awards have created quite a buzz on the web and social networks! Thanks to all winners who have shared the news on sites such as Twitter, Facebook, Pinterest, their business’ blogs and news wires!
Here’s a sample of just a few of the ways people have shared the news:
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If you a recipient of the 2012 Certificate of Excellence Award, congratulations! Take this great opportunity to share the great news with your past and future guests.
Keep an eye out for a certificate in the mail to display your award for all of your guests and staff to see.
Over the past couple years, we’ve seen businesses coming up with great ways to display their awards, whether it is framing it and displaying it at the check-in counters or taking a group photo with the staff and posting it on your website. (Share the great news on Twitter! Tweet us @TripAdvisor4Biz and we will re-tweet the exciting news to our followers and feature a few in an upcoming blog post!)
You can also display your Certificate of Excellence award on your website or Facebook page by adding the widget. Visit your Management Center to get the code.
This is also a perfect chance to create some buzz for your business! Let your local media know that you are one of the top businesses on TripAdvisor by using our press release template, which can be found in your Management Center.
To learn more about how you can promote your Certificate of Excellence Award – or any award for that matter – see our “How to promote your awards and bring in new business” tip sheet.
You can also register for our upcoming “Promoting your TripAdvisor Award” webinar on Thursday, June 14 at 4 p.m. EST Click here to register.
“This is outstanding; we are absolutely thrilled!”
Mandy Farmer, President and CEO of Accent Inns in British Columbia, is celebrating. Like other owners of top-rated properties worldwide, her hotels have received a well-deserved TripAdvisor Certificate of Excellence.
From Mombasa to Memphis, properties are enthusiastically spreading the news of this recognition through press releases, expressions of thanks to their guests, and in the case of Mandy Farmer, a YouTube video marking the occasion. Read more
We’re excited to announce our new Widget Center, where all the tools to bring TripAdvisor content to your site can be found in one convenient place. Whether you want to showcase your rating and awards, display your reviews, promote your area or encourage more reviews, you’ll find the widget you need available for free in the new Center.
Read more
In this competitive market where travelers are doing their online research before making booking decisions, hospitality professionals are increasingly aware of the importance of gathering as many consumer reviews for their property as possible.
May 9
In the past, many property owners have asked us if it’s possible to add a TripAdvisor widget or badge to their Facebook page, so that they can share their TripAdvisor achievements and traveler ratings with fans. Unfortunately, we have always had to say no….until now! We’re excited to say that Facebook has recently made some changes which now make it possible to display your TripAdvisor badges and widgets on your Facebook page. We have broken down the process for adding a widget or badge in order to help owners get started.
To begin, you need to create a new tab on your property’s page in which to embed the widget or badge. This is called a static iFrame. Here’s how to do it:
1) Go to your TripAdvisor Owners Center and pick the widget you would like to embed. Cut and paste the code into a word document and have it open on your computer. You can embed several widgets and badges if you like; see our guide for an overview of the different types.
2) Go to your property’s Facebook page. Make sure you are logged in as an administrator so you can see the ‘edit page’ link in the top right hand corner of the wall.
3) Type ‘static HTML iFrame’ into the search box at the top of the screen. 
4) Select the app with the star logo from the dropdown, as above. (Make sure that you select the right app as others may create problems with your widget.)
5) This will bring you to the app page. Click on ‘add to my page’ in the left hand menu.
6) You’ll see a pop up window asking to which page you want to add the app (you may have multiple pages if you have different Facebook pages for different properties; select the correct page and close the window.)
A new tab will now have been added to your property’s Facebook page. Go back to your page and you should see it in the left hand menu, under the profile picture. Click on it and it will open to show two fields for code – non fans and fans. Cut and paste the TripAdvisor widget code into the top field and save. This will allow everyone, both fans and non fans, to see the widget.
If you want to rename the tab, click on ‘Edit page’ in the top right hand corner of your property page, then click on apps in the left hand menu. This will bring you to the list of apps added to your page. Select the one with the star and click on ‘edit settings’. This will let you rename the tab. You may want to call it Read Reviews, What’s Nearby, TripAdvisor Ranking, or whatever best suits your purpose.
If you want to make the new tab your default landing page you can do this through the ‘Manage Permissions’ link on the ‘Edit Page’ dashboard.
You can see an example of a TripAdvisor widget embedded on Facebook here. Give it a try, and leave a comment here to let us know how it goes!
Business owners are proud of their great traveler ratings and reviews on TripAdvisor, and rightly so – they’ve worked hard to get them! We’ve created a variety of badges and widgets which you can display on your company website to let prospective customers see how well you’ve been reviewed by other travelers.
Widgets are pieces of code that you can embed in your webpages which will pull in content directly from TripAdvisor. This means you can show your latest reviews and every time a new one is posted on TripAdvisor, the widget on your site will update.
Some of these widgets can be customised, allowing you to choose which information you want to show. Others will display maps and information about nearby businesses (in different categories to your own), which provide useful content on your destination.
To find out more about our free badges and widgets and how to display them on your website, read our new “How To” Guide: Displaying your TripAdvisor rating and latest reviews on your site.
