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A photo speaks a thousand words – Accommodation Owners’ Survey 2011

When we asked accommodation owners what they were planning to do to attract visitors in 2011, one thing was very clear: social media initiatives are definitely on the list!

Most hoteliers have realised that they have to have a presence online, and that presence needs to be moderated, updated and enhanced regularly.

One easy way of doing this is to add photos to your TripAdvisor listing. Potential guests want to see photos– the more the better! In fact, our data shows that travelers are 150% more engaged on listings with 20+ photos than they are on those with only a few.

According to our survey, the majority of owners posted 1-10 photos to their listing last year, with less than 1% posting more than 20. This year, owners who took our survey plan to add at least as many, if not more photos than in 2010.

You don’t need to be an IT whiz kid to add photos to your TripAdvisor listing or update your primary photo. We have recently upgraded our tools to make it easier, so start optimising your listing right away!

With the new photo view on TripAdvisor’s hotel search pages, selecting your best primary photo could make all the difference to a potential guest’s decision.  Now your primary photo will be bigger and more visible, right up there next to those of your competitors when a potential guest is searching in your location.

Click here to see the full results of the TripAdvisor Accommodation Owners’ Survey 2011.

2 Comments Post a comment
  1. An Englishman in Mallorca #

    If an owner adds photos they are put to the end of the list. The more photos a prospective guests has to go through, the less likely they are to find them. so I do not think that by adding photo no. 201 many people will see it. And filtering to only see owners photos is not the answer as most people will not notice that option.

    February 18, 2011
  2. Hi there, this is true but lots of properties don’t have that many traveller photos and you’d be surprised how many photos people will look at. It also makes it easier for owners to regularly change their primary photo to keep the listing fresh and updated.

    February 18, 2011

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