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What is the certificate of excellence and is your property eligible?

 Everybody is familiar with the annual TripAdvisor Travelers’ Choice awards which honor the top 25 properties in specific categories.  At the end of last year we expanded our awards family with the creation of the Certificate of Excellence to recognize thousands of accommodations out there working hard to give travelers the best possible experience and getting great reviews.

The first phase of the program launched at the end of last year for accommodation businesses, this year we are expanding it to include restaurants and attractions.

To qualify for the award the business needs to maintain an average traveler rating of at least four out of five. Other factors will also be taken into account such as the volume of reviews and how recent they are.

So how do you get your Certificate of Excellence?
If your business has qualified for the award you will see the Certificate of Excellence badge appear on the ‘Promote your business’ tab of your Owners’ Center. In order to access your Owners’ Center and the badge, you will need to register as the representative of your Property.

The badge can be embedded on your website and Facebook page to let visitors know what a good job you and your staff are doing.

You can also request a paper copy of the certificate to frame and display in your property. You will find the request link in your Owners’ Center, just fill in your property details and we will post one out to you.

Press Release Template

If you have been awarded a Certificate of Excellence and would like to issue a press release to share the good news with your local media, we have put together a template you may like to use.


BUSINESS                                                                                                        TRIPADVISOR PR TEAM


                    Honoured as a Highly Rated [Business Type] as Reviewed by Travellers on the
                    World’s Largest Travel Site

CITY – Date Month, Year – [BUSINESS NAME AND DESCRIPTION] today announced that it has received a TripAdvisor® Certificate of Excellence, which honours top-rated accommodation businesses, restaurants and attractions, as reviewed by travellers on the world’s largest travel site*.

To qualify, these businesses must maintain an average rating of four or higher out of a possible five, as reviewed by travellers on TripAdvisor. Additional criteria include volume of reviews and how recently they have been submitted by TripAdvisor travellers. The accolade is extended to qualifying businesses worldwide.

SUGGESTED QUOTE: “[NAME OF BUSINESS] is pleased to receive a TripAdvisor Certificate of Excellence,” said [NAME OF OWNER/GM], [TITLE] at [NAME OF BUSINESS]. “We strive to offer our customers a memorable experience, and this accolade is evidence that our hard work is translating into positive traveller reviews on TripAdvisor.”

“The TripAdvisor Certificate of Excellence program gives exceptional businesses in a variety of different industries around the world the recognition they deserve,” said Christine Petersen, president of TripAdvisor for Business. “From top-rated restaurants in Boston to top-rated attractions in Barcelona, we want to applaud these businesses for offering TripAdvisor travellers a great customer experience.”


[BOILERPLATE – Brief description of property or business]

About TripAdvisor
TripAdvisor® is the world’s largest travel site, enabling travellers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless links to booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 50 million unique monthly visitors* across 18 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 40 million unique monthly visitors***, 20 million members, and over 45 million reviews and opinions. The sites operate in 29 countries worldwide****, including China under TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travellers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010. TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).
TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
©2011 TripAdvisor LLC. All rights reserved.
*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2010
** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes:,,,,,,,,,,,,,,, and
***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August 2010
**** TripAdvisor sites operate in 29 countries worldwide:,,,,,,,,,,,,,,,,,,,,,,,,,,, and

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