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TripAdvisor master classes are coming to Latin America

TripAdvisor is expanding its series of free master classes for hospitality industry professionals and marketers into Latin America with two new events in Santiago, Chile and Buenos Aires, Argentina. The events will take place at the end of October and are supported by both the Santiago and Argentina Ministries of Tourism.

TripAdvisor staff will be joined by guest speaker and industry expert, Pablo Buela, who will talk about effective online branding and marketing strategies: “To thrive in today’s competitive environment and stand out from the crowd, accommodation owners must develop a strong online brand identity. Hospitality business owners and managers must utilize the right online marketing strategies to increase customer loyalty, lower acquisition costs and foster stronger online brand awareness.”

The events will address these issues and more: 

–          Optimizing your TripAdvisor listing

–          Increasing direct booking traffic to your property site

–          Enhancing your website with free TripAdvisor tools

–          Maintaining a positive online reputation

–          Responding to guest reviews on TripAdvisor

–          Implementing strategies to help get more reviews on TripAdvisor

Register now for master classes at The Regal Pacific hotel in Santiago on Tuesday, Oct. 25, and at the Hotel Novotel in Buenos Aires on Friday, Oct. 28.

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