Travelers are taking off more in 2012…and they’re bringing their smartphones
TripAdvisor today released the results of its annual Travel Trends survey of U.S. travelers, and surfaced some good news in the process: travelers are on the move this year! Nearly a third of the more than 2,700 travelers surveyed said they plan to spend more money on travel this year than last.
According to the survey, travelers are also using their mobile devices more than ever as they hit the road. Forty-four percent of U.S. travelers plan to rely more heavily on their mobile phone or smartphone as a travel resource during their 2012 trips. Plus, nearly a third (31%) will be using travel apps (including TripAdvisor’s!) on their mobile device.
A little further digging reveals that Americans in general appear more reliant on their mobile devices for information. The Pew Internet and American Life Project’s latest research discovered that now 87% of all American smartphone users are accessing the Internet on their device. And according to a separate Pew Internet survey, half of all adult cell owners (51%) had used their phone at least once to get information they needed right away in the past 30 days. Besides looking up the location of the nearest Starbucks, this could mean Americans are turning to their mobile devices to find a last-minute hotel room, a good restaurant in a new city, etc. And if you have a Business Listings subscription, remember that your direct contact info is available via mobile, allowing travelers to connect to you immediately via “click-to-call.”
In other words, U.S. travelers truly are connected – all the time. This means that complete TripAdvisor listings are likely well worth the effort in the coming year. Make sure that great photos and thoughtful management responses are the types of things popping up on mobile devices all over the country as travelers research your property and plan their trip.