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Special Offers front and center in TripAdvisor search results

Already widely visible on TripAdvisor, we’ve now added even more exposure for the offers Business Listing subscribers create for potential customers. Special Offers now have a prominent new spot on our search results page.

Special Offers are highly effective in attracting customers. If you haven’t yet given them a try, take a look at how to set one up. We provide you with templates for a number of popular types of deals, from room upgrades to free breakfast. Or if you prefer, we’ll guide you through creating your own unique offer.

Now for the first time, when your property appears in a traveler’s search results on TripAdvisor, your current Special Offer will be prominently displayed. A search for “Boston,” for example, brings up a list of relevant results, and included are any special offers the properties listed may be running, highlighted for travelers to easily spot:


Clicking on the offer takes travelers directly to the coupon so that they can take advantage of the deal.


This new placement represents a significant increase in visibility for businesses that use Special Offers, which already receive significant exposure across TripAdvisor’s 30 domains, and are automatically translated into 21 different languages. Special Offers appear in the following places:

  • Your property’s listing page
  • The top of your destination’s hotel search page
  • Special map view of your area
  • TripAdvisor member newsletters
  • And now, Search Results!

You can create a Special Offer by becoming a Business Listing subscriber and accessing your Management Center. From there you can create offers as well as take advantage of a whole host of other marketing tools for your business.

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