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The best address on the block

For many travelers choosing a hotel, the “where” is as important as the “how much” or even the type of property.  So close to Times Square that you can see the lights? Or right in the heart of a beautiful, remote spot? How about a convenient, short ride from a major airport? You can put the best things about your location front-and-center for potential guests by including them in your property description. Many properties on TripAdvisor are successfully using this space to that end.

Williamsburg, Virginia’s Fife & Drum Inn has good reason to highlight its address. As the management tells us in the property description, the Inn is “Historic Williamsburg’s only downtown lodging,” a unique fact that could have tourists choosing it over something similar nearby.

This description space is perfect for telling potential guests about proximity to popular attractions. Not far from the Fife & Drum, the Holiday Inn Patriot Old Williamsburg, for example, makes a case for itself with a whole list of well-known and accessible activities in the area. With so many lodging options in this historic city, the hotel’s detailed information on its distance to interesting places to visit makes it an even more attractive option.

Of course other elements of a lodging’s site – not just those relating to well-known tourist attractions – can make it a great choice. This might include proximity to the best authentic, hole-in-the-wall restaurants, convenient access to major highways or airports, or spectacular views (…and who says a hotel right at the airport can’t also have a view or two?).

Don’t forget to use the Amenities box to your advantage – tell travelers why you are the best spot on the map in 2012.

2 Comments Post a comment
  1. I clicked on the links to both of those properties and I don’t see any description of the type you mean – there’s no obvious tab or anything to bring it up, either. Where is the description hidden?

    January 5, 2012
  2. Do you mean the ‘hotel amenities’ tab? It’s so tiny I’m surprised anyone finds it!

    January 5, 2012

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