U.S. Accommodations are Industry’s Most Optimistic about the Economy and Profitability in 2012
TripAdvisor’s Industry Index 2012 survey results were released today in the UK, U.S., Spain, Italy and France. The Industry Index survey is one of the world’s largest hotel business surveys incorporating responses from more than 9000 accommodation owners and managers from around the world, of which 1,276 were from the U.S.
The Index gauges the industry’s outlook for the year ahead. Among the survey’s key findings, we have discovered that:
- 65% of U.S. respondents are optimistic about the prospect of an economic recovery in 2012, which is 27% higher than the global average of 38%
- 76% of the U.S. respondents expect their businesses to be more profitable in 2012 than they were in 2011
- 27% of U.S. respondents are planning to create new jobs in 2012
In addition, the TripAdvisor Industry Index also reveals the hospitality industry’s top trends, ranging from hotel representatives’ economic outlook and plans to engage travelers using mobile devices to property investments and the top deals hoteliers plan to offer their guests.
“The TripAdvisor Industry Index reveals an economic optimism among U.S. accommodation owners which reflects data showing one-third of U.S. travelers are planning to increase travel spending in 2012***,” said Christine Petersen, president of TripAdvisor for Business.
For more data from the TripAdvisor Industry Index, please download the report here.