Wyndham Hotel Group to feature TripAdvisor content
The world’s largest hotel company is now teaming up with the world’s largest travel site: TripAdvisor is pleased to announce a new partnership with Wyndham Hotel Group. Thanks to this agreement, TripAdvisor ratings, reviews and opinions will now be displayed on the Wyndham Rewards loyalty program site, making the process of choosing the right hotel easier for Wyndham guests. Within the year, the company plans to expand this agreement to include TripAdvisor content for 11 of its brands. A growing number of travel companies are looking to integrate user-generated content into their business using TripAdvisor. About 400 companies to date have entered into similar agreements in order to feature TripAdvisor content themselves, from hotel chains and Destination Marketing Organizations (DMOs) to airlines and online travel agencies.
To find out more, see the full press release.