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How to improve your popularity ranking on TripAdvisor


The TripAdvisor Popularity Index is based on traveler feedback and reflects how a property ranks compared to competitors within a geographic area. The closer you are to the top of the list, the more likely it is that travelers will see your listing when they search for properties in the area. In addition, research shows that travelers are drawn to places that are highly praised by other travelers.

Our popularity ranking algorithm is based on three key components: quantity, quality and recency of reviews written about the property.

  • Quantity: Ask your guests to write reviews, and use our management center tools to remind them after they check out.  Offering incentives for reviews is against the rules, though – take a look at our policy to make sure you understand what is and isn’t okay.
  • Quality: Guests who enjoyed first class hospitality and a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did not work best for your property so you can maintain and improve your service.
  • Recency: Recent reviews factor more strongly on your popularity rankings and older reviews have less impact on a hotel’s ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in.

All reviews must be authentic opinions of real travelers. We take content integrity very seriously and screen every review. If you are caught breaking our guidelines, it can take a big hit on your popularity ranking. Please review the guidelines to learn more.

The key to building a successful business and a higher popularity ranking is stellar hospitality and paying attention to your customers needs. Encourage customers to write reviews, learn from them and watch your hard work pay off.

4 Comments Post a comment
  1. Is it correct that management reviews also have an influence on your ranking? i.e. hotels that post management responses will outrank those that don’t with the same score?

    May 5, 2012
  2. I thought that this information was useful but I do have a comment and a question. I have had several guests try to leave reviews for us and they have never shown up. I have heard that in order to make sure reviews are legitimate you have a verifying practice. Could you tell me what that practice is so that I can tell our guests the proper procedure to get their reviews online. I have heard that you email the person back. If this is true and you are not in their contacts, your email could be going into their spam or junk mail. And if they don’t know that, this could be the reason why they aren’t being published. I need to know the procedure. I never read about it in your information.

    May 6, 2012

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