An in-depth look at the mid-year Industry Index: Asia-Pacific
The TripAdvisor Industry Index™ mid-year report also included responses from those in Asia-Pacific. Here are some of the key findings for that region:
At 32 percent, Australia topped the list of APAC hoteliers that plan to reduce their rates in the next few months, followed by New Zealand (29%), China (28%), India (27%), Thailand (27%), Indonesia (26%), Malaysia (23%) and Japan (13%).
Profitability and Economic Outlook:
In terms of profitability, properties in Indonesia and India reported to have the best first half of the year in Asia Pacific: 44 percent of Indonesian and 35 percent of Indian properties say they were extremely or very profitable.
There are mixed feelings about the future of the economy in the region. Indonesia is the most optimistic, with 72 percent of hotels with 50+ rooms believing that the economy will improve in the second half of 2012.
Here is the breakdown for the region:
The results of the survey were also mixed when it came to job outlook, as well. Thirty-nine percent of hoteliers from India expect to increase their staff in the next six months, followed by Thailand (31%) and Indonesia (30%). New Zealand (9%) and Australia (8%) had a less optimistic forecast for job openings.
Globally, Malaysian hoteliers are the most engaged with current and potential guests via social media. Indonesia wasn’t far behind, ranking 2nd in the world. Regionally, here is how each country ranked:
When it comes to the most popular special offers, room discounts are the most popular incentive in the APAC region to attract potential bookers, followed by special amenities (such as free WiFi).
Thailand – 61%
Indonesia – 59%
Malaysia – 58%
Indonesia – 56%
New Zealand – 50%
Malaysia – 50%
Globally, New Zealand had the highest percentage (93%) of respondents who said they use eco-friendly practices at their property. Indonesia is ranked 5th (83%) in the world, with Australia (80%) and India (80%) rounding out the top ten.
To see more Asia Pacific statistics from the Industry Index, see this full report.