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Survey shows what attracts travelers to North American property pages

The results of a recent TripAdvisor study reveal that North American properties saw a rise in owner engagement based on how many reviews, visuals and management responses there are on their TripAdvisor pages.

Reviews
Having more reviews positively affects traveler engagement.

  • Accommodations with 11+ reviews see 26% more engagement than those with fewer reviews
  • Accommodations with 50+ reviews see 27% more engagement than those with 10 or fewer reviews

Management Responses
The more you respond, the better. Properties that write management responses also tend to have higher ratings.

  • Accommodations with more than 5 management responses see 10% more traveler engagement than those with less than or equal to 5 responses

Visuals
Travelers are drawn to photos and videos – adding visual content can have a big impact!

  • Accommodations with 30 or more photos have 41% more engagement than those with 10 or fewer photos
  • Accommodations with at least one video have 34% more engagement than properties without a video

To add or update photos and videos, go to the “Manage your TripAdvisor page” section of your Management Center.

To encourage reviews, write management responses and post photos and videos, go to your TripAdvisor Management Center.

3 Comments Post a comment
  1. Hi there, Interesting stats, but can you define exactly what you mean by “engagement”? thanks!

    November 27, 2012
    • trip4biz #

      Hi Daniel,

      Thanks for the question! Engagement is determined by an increase of page views.

      November 28, 2012

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  1. 300 Million People View TripAdvisor Content On Other Sites Each Month | tripadvisor4biz

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