Management Response contributions more than double from 2011 to 2012
Since the launch of TripAdvisor’s Management Response feature back in 2003, properties have exponentially increased their communication with past and future guests each year.
From 2011-2012 alone, the number of Management Responses more than doubled, and almost one of four reviews written in 2012 received a Management Response. These stats further point to the growing importance businesses are placing on the value of online reputation management.
What property was the first to ever respond to a review on TripAdvisor? The pioneering hotel that wrote the first Management Response was Boulder Twin Lakes Inn in Boulder, Colorado and they still respond to reviews today. Check back tomorrow to see which properties have written the most Management Responses.
Want to learn more about Management Responses? Check out our guide, which includes step-by-step directions on how to respond to positive and negative reviews.