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Edinburgh Attraction Uses TripAdvisor to Great Advantage

Hotels around the globe recognize the value of TripAdvisor to attract travelers.  Accordingly, hundreds of thousands actively manage their TripAdvisor presence to bring guests through their doors.  In the world of attractions, though, it’s a slightly different story: the community as a whole has not tuned into TripAdvisor as a game-changing opportunity in quite the same way. There are, of course, exceptions. Scotland’s Camera Obscura and World of Illusions is one of those stories.  Watch this video and hear about it in their own words!

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