Cornell’s School of Hotel Administration offers learning opportunity
eCornell and Cornell University are offering a new, free online course in new media marketing for hospitality professionals – and a great opportunity for ongoing learning.
Marketing the Hospitality Brand through New Media: Social, Mobile & Search is the first online course entirely focused on this topic. “We like to think of the course as a ‘virtual toolkit’ for driving revenue through new media. Not only are hospitality professionals learning from top faculty at Cornell’s School of Hotel Administration, but they also have the opportunity to learn from some of the industry’s heaviest-hitters. The goal here is for students emerge from the course ready to play a key role in their company’s marketing strategy,” says Chris Proulx, CEO of eCornell. “We’re excited to make this content available to people for free online and it’s a great way to introduce Cornell’s thought leadership in this field to the greater hospitality industry.”
What sets these online courses apart from nearly every other is that they are “instructor-facilitated” and guide students through real-world exercises that encourage practical on-the-job application. The program is ideal for sales and marketing professionals, general managers, revenue managers and executives—essentially anyone involved in improving financial performance.
Students who complete the free course may then enroll in Cornell’s new media “master course” at a substantial discount. Participants who complete both courses receive a professional credential, a Certificate in Hospitality Marketing & New Media Strategies for Revenue Growth from Cornell’s School of Hotel Administration.