TripBarometer Study: World’s Largest Accommodation and Traveler Survey
Today, TripAdvisor is pleased to announce the results of the world’s largest accommodation and traveler survey¹ – the TripBarometer by TripAdvisor. We couldn’t have done it without feedback from our global community.
This study, conducted on behalf of TripAdvisor by independent research firm StrategyOne, a division of Edelman Berland, will be conducted biannually. It reports top travel and hospitality industry trends, according to more than 35,000 travelers and hoteliers around the world.
Here are key points identified by the study that are relevant to your business:
- 50% of global travelers expect to increase their 2013 travel spending, while 68% of global hoteliers are optimistic about profitability this year.
- 96% of hoteliers and 93% of travelers believe reviews have an impact on bookings.
- 90% of hoteliers will use deals & offers in 2013 to entice guests, with 59% planning to offer free Wi-Fi. This is essential because 80% of travelers say that free in-room Wi-Fi is important and impacts their choices.
Want access to more data from the TripBarometer study? We’ll be sharing more insights in upcoming posts. In the meantime, you can visit www.tripadvisorTripBarometer.com for more details.
¹ Methodology: The TripBarometer by TripAdvisor is based upon an online survey conducted in Dec. 2012 – Jan. 2013. A total of 35,042 people participated in the online survey from 26 countries spanning 7 regions. The sample is made up of 15,595 consumers and 19,447 businesses, making it the world’s largest combined accommodation and traveler survey.