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Master Classes Return to New York: What have we learned?

On April 11, 2013, TripAdvisor Master Classes are heading back to New York. Returning to the city where we held our first Master Classes – back in November 2010 – has us reminiscing about everything we’ve learned:


“We launched our first Master Class in 2010 to start a conversation with our customers, and to explain our services better,” recalls Alison Copus, Vice President of TripAdvisor for Business Marketing. “We found that attendees appreciate the interaction with peers as well as putting a face to the names at TripAdvisor.  It has been invaluable to us to hear about the issues that our clients face. This helps with our product development and has ensured that we prioritise customer service. We’ve held over 30 classes around the world since that first session and have plans for many more!”

“At Master Classes, we like to share the insights that we’ve collected by watching 200 million travelers plan their vacations on TripAdvisor each month,” says Brian SF_ENGPayea, Head of Industry Relations. “Feedback is important to all businesses. Our hospitality partners attend so they can learn how to capitalize on their guests’ reviews. It’s equally valuable for TripAdvisor to hear how we’re doing from the industry. The conversations and Q&A sessions help us understand the opportunities we should be pursuing and how we can improve.”

April Robb, Senior Manager of TripAdvisor for Business Content, shares,
“We realized that many properties were eager to do more on TripAdvisor, but they needed tips. That inspired our content library of guides, videos, and on-demand webinars which shares best practices for maximizing property page performance. We also began LA_ENGhighlighting stories from other hoteliers who have had success on TripAdvisor, recognizing that lessons learned from peers are even more valuable.”

“It’s been amazing to watch each Master Class grow in attendance and participation. The event on April 11th will be no different, with new data on mobile adoption and social media, and information on our latest dashboard. I look forward to seeing some of our 50,000+ clients there,” says Sam Thompson, Commercial Director of the Americas.

If you can make it to New York in April, it’d be great to see you. Register for the New York Master Class here.

At the New York Master Class, we’ll be speaking with hoteliers about what’s changed in their businesses between 2010 and today. We’ll be back with the results after the class.

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