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“Wonderful opportunity for hoteliers to be ahead of the game”

Tamir Kobrin, General Manager of New Delhi’s top ranked property, believes that the most important marketing mechanism for his Leela Palace is guests who have stayed, had a positive experience, and gone on to talk about it.  TripAdvisor — the platform through which many of those guests share impressions — is an important source of new referrals for his hotel.  It’s also, Kobrin says, “a wonderful opportunity for hoteliers to be ahead of the game.”  He and his staff use traveler feedback to constantly improve.  Hear from Kobrin himself how user-generated content both brings in new business and helps his team constantly raise their game:

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