Bangkok hotel believes TripAdvisor Business Listings has “the best return on investment” of any channel
“Our investment in TripAdvisor’s Business Listings has really proven itself. I think it’s the lowest-cost channel and has the best return on investment. We get unlimited clicks, calls, and emails. TripAdvisor’s Business Listings allows Hansar Bangkok hotel to compete more effectively with the other five-star ‘branded’ luxury hotels.” – Mark Shrives, Hansar Bangkok’s Director of Sales and Marketing.
In May 2013, TripAdvisor commissioned Forrester Consulting to conduct an independent study of the Hansar Bangkok Hotel, an independent luxury hotel in Thailand. Forrester has analyzed the property’s use of Business Listings and reported* the following results:
- Incremental booked revenue of $427,531 from Business Listings
- $82 earned for every $1 spent on Business Listings
- A very fast 1 month pay back time
- An overall ROI of 6,876%
You can read a one-page case study summary here or go to our Business Listings’ case study page to read the full study (in English). To learn more about Business Listings, including how your property can upgrade, visit: www.tripadvisor.com/BusinessListings.
*In the TripAdvisor-commissioned study “The Total Economic Impact of TripAdvisor’s Business Listings,” conducted by Forrester Consulting, May 2013.