TripAdvisor Connect: 210 Internet booking engines now on board
Momentum continues to build for TripAdvisor Connect! 210 Internet booking engines from 48 countries have signed up as partners. As a result, over 135,000 hotels and B&B’s will have access to the Hotel Price Comparison tool when TripAdvisor Connect launches in Q4 2013.
“The enthusiastic response shows that they realize this will be a powerful new way for their clients to generate incremental bookings,” says Jean-Charles Lacoste, TripAdvisor’s Vice President of Direct Connect Solutions. “We anticipate signing up even more Internet booking engines over the next few weeks and we look forward to enabling so many independent accommodation owners to generate new bookings.”
An Internet booking engine can be certified for TripAdvisor Connect at one of three levels:
- TripAdvisor Connect will allow the hotels and B&B’s using that engine to bid for TripAdvisor meta search traffic via the platform.
- TripAdvisor Connect Plus will allow customers to bid for traffic and take advantage of automated review collection services.
- TripAdvisor Connect Premium offers the same benefits of the Plus level with enhanced tracking abilities. Close to 90% of partners that have signed up are at the Premium level.
To see if your Internet booking engine has signed up as a TripAdvisor Connect partner, and to check its level of certification, please visit www.tripadvisor.com/ConnectPartners.