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Posts from the ‘Case Study’ Category

GM has responded to 696 traveler reviews

Adam Taloni, the General Manager of Peppers Broadbeach in Queensland, writes a management response for every single review that is published on TripAdvisor.  And guests tell him that his engagement with travelers is a significant part of their decision to book at Peppers Broadbeach.  Click here to hear more from Taloni on how the real-time nature of TripAdvisor has been a big factor in his property’s success.

Peppers

Hotel Collection Generates 200% More Direct Bookings Via Phone Than Web

TripAdvisor recently commissioned Forrester Consulting to conduct an independent study of the Ayres Hotel Collection, a group of 20 boutique hotels in California that range in size from 90 to 294 rooms. This study is the ninth in a series that examines the Total Economic Impact(TM) of TripAdvisor Business Listings, but Ayres’ robust phone tracking data has revealed some unique, new findings.*

For example, Ayres attributes about 3,000 incremental bookings across all 20 properties to Business Listings each year. Of those, over 2,000 have come from phone calls and about 1,000 have come from website clicks. The hotels generate about twice as many direct bookings via phone than web. These findings demonstrate the importance of landline and mobile phones as a booking channel for accommodation-providers.

Forrester also reported these results from its analysis of the Ayres Hotel Collection:

  • Incremental booked revenue of $2,086,214 from Business Listings
  • $16.43 earned for every $1 spent on Business Listings
  • A very fast 1 month pay back time
  • An overall ROI of 1296%

“When we first started our relationship with TripAdvisor Business Listings, we enrolled just one hotel, Ayres Hotel Anaheim, located near Disneyland … The ROI from enrolling Ayres Hotel Anaheim alone justified enrolling our entire collection of hotels with Business Listings. During the two years the entire collection has been enrolled, the ROI has been so great that we’ve stopped tracking click-throughs as closely. We know we’re getting a great return on our investment.” – Matt Hildebrant, Director of Revenue and Marketing, Ayres Hotels

You can read the full one page case study summary here or check out our Business Listings’ case study page. To learn more about Business Listings, including how your property can upgrade, visit: www.tripadvisor.com/BusinessListings.

*In the TripAdvisor-commissioned study “The Total Economic Impact of TripAdvisor’s Business Listings,” conducted by Forrester Consulting, May 2013.

Bangkok hotel believes TripAdvisor Business Listings has “the best return on investment” of any channel

“Our investment in TripAdvisor’s Business Listings has really proven itself. I think it’s the lowest-cost channel and has the best return on investment. We get unlimited clicks, calls, and emails. TripAdvisor’s Business Listings allows Hansar Bangkok hotel to compete more effectively with the other five-star ‘branded’ luxury hotels.” – Mark Shrives, Hansar Bangkok’s Director of Sales and Marketing.

In May 2013, TripAdvisor commissioned Forrester Consulting to conduct an independent study of the Hansar Bangkok Hotel, an independent luxury hotel in Thailand. Forrester has analyzed the property’s use of Business Listings and reported* the following results:

  • Incremental booked revenue of $427,531 from Business Listings
  • $82 earned for every $1 spent on Business Listings
  • A very fast 1 month pay back time
  • An overall ROI of 6,876%

You can read a one-page case study summary here or go to our Business Listings’ case study page to read the full study (in English). To learn more about Business Listings, including how your property can upgrade, visit: www.tripadvisor.com/BusinessListings.

*In the TripAdvisor-commissioned study “The Total Economic Impact of TripAdvisor’s Business Listings,” conducted by Forrester Consulting, May 2013.

Jaipur hotel on what brings guests through the door: “TripAdvisor, TripAdvisor, TripAdvisor”

When Pradip and Angelique Singh opened the Royal Heritage Haveli, they had no idea how important TripAdvisor would be.  Three years later, their hotel is ranked #2 in Jaipur and has won a prestigious Travelers’ Choice Hotel award. Most importantly, TripAdvisor brings the majority of their guests through the door – Angelique says they don’t market their property in any way, relying instead on the stellar TripAdvisor reviews and word of mouth to do it for them.  Hear from the Singhs how they have built their business through TripAdvisor:

Indian property “growing day by day” with TripAdvisor presence

The Singh family owns two small properties in Jaipur, India – one with 25 rooms, and one with just 10.  They’ve found big success on TripAdvisor with both, though, earning Travellers’ Choice Hotels for each location in 2013.  Through their exposure on the site, their business has also steadily grown.  Hear how they’ve parlayed their TripAdvisor presence into industry success:

Australian B&B finds TripAdvisor “Levels the playing field”

Kerrin Cridland and her husband own a bed and breakfast in Stanthorpe that has thrived on TripAdvisor, with 114 out of 119 five-star reviews and multiple Travelers’ Choice awards.  The couple works hard to make the most of the site, believing that it gives small properties like theirs visibility, credibility, and a chance to compete against the big hotels.  Hear Kerrin explain how Diamondvale B&B Cottages has built their success with guests and online:

UK restaurant: “Every TripAdvisor customer is a Michelin inspector”

When Whit’s restaurant in Kensington opened nearly nine years ago, owners Eva and Steve Barkasz had to literally take to their small side street to attract customers.  Now, thanks largely to the internet, Whit’s has a worldwide audience and steady business.  Hear Eva and Steve explain how they thrive on the real-time nature of online customer feedback, recognizing that “you’re only as good as your last meal:”

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