In a recent post, we talked about how widgets can help you easily bring TripAdvisor content to your own website. Now let’s look at one of our most popular groups of widgets: the “Display your ratings and reviews” category.
Why are these so popular? “Display your ratings and reviews” widgets show travelers the ratings and reviews you’ve collected on TripAdvisor, giving them the fresh feedback they want to see before they book. They’re also free to download, update automatically with the latest content and offer a wide variety of configurations and sizes that work for all types of websites.
Let’s check out some of the “Display your ratings and reviews” widgets:
- Review Snippets – Our most popular review widget. It displays your TripAdvisor rating, ranking and snippets from recent reviews.
- Featured, Rated and Recommended On TripAdvisor – Popular with businesses that want to show off TripAdvisor content in a small space, this widget links travelers to your TripAdvisor property page. The quantity and quality of your reviews will determine if your property receives the “Featured”, “Rated” or “Recommended” version of this widget.
- Bravo! – This widget provides an ongoing count of your “Excellent” TripAdvisor ratings.
- Rave Review – A compact widget that features a scrolling showcase of your most recent “Excellent” review.
Want to learn more about installing “Display your ratings and review” widgets on your website? Visit www.tripadvisor.com/widgets to download yours today and use these instructions to install it.
Trying to drive more online engagement for your property? The TripAdvisor widget collection is here to help by bringing new content from your TripAdvisor property page to your website or Facebook page automatically. The best part is that the widgets are all free and easy to install!
Widgets are small snippets of code that can be added to any HTML website. They provide a fresh stream of relevant content no matter where guests are researching.
Over the next few weeks, we’ll provide more details on the different categories of TripAdvisor widgets that are available to you. When trying to decide which widgets work best, ask yourself these questions:
1. How does this widget help me meet guest needs?
Website analytics will tell you where guests spend the majority of time on your website. Use widgets to provide supplemental information to guests on those pages. For example, before a guest books she may want to see reviews of your property. To help with this, you can add the widget that displays your most recent ratings and reviews to that page.
2. Where does it fit best?
In a recent interview, TripAdvisor site usability expert Patrick Coyle suggested polling customers to ask what information they need and when they need it. Consider asking friends or guests for their feedback on where traveler reviews or ratings would be most helpful.
3. How much space is there?
White space on a website can help it be more effective. That’s why widgets come in all shapes and sizes. For example, maybe you want to show off your TripAdvisor reviews, but don’t have much space. You can opt for a smaller “Recommended on TripAdvisor” widget that links to your property page.
Want to get started? Visit www.tripadvisor.com/widgets to see the widgets available to you. But before you go, check out our helpful guide on widgets here.
TripAdvisor recently commissioned Forrester Consulting to conduct an independent study of the Ayres Hotel Collection, a group of 20 boutique hotels in California that range in size from 90 to 294 rooms. This study is the ninth in a series that examines the Total Economic Impact(TM) of TripAdvisor Business Listings, but Ayres’ robust phone tracking data has revealed some unique, new findings.*
For example, Ayres attributes about 3,000 incremental bookings across all 20 properties to Business Listings each year. Of those, over 2,000 have come from phone calls and about 1,000 have come from website clicks. The hotels generate about twice as many direct bookings via phone than web. These findings demonstrate the importance of landline and mobile phones as a booking channel for accommodation-providers.
Forrester also reported these results from its analysis of the Ayres Hotel Collection:
- Incremental booked revenue of $2,086,214 from Business Listings
- $16.43 earned for every $1 spent on Business Listings
- A very fast 1 month pay back time
- An overall ROI of 1296%
“When we first started our relationship with TripAdvisor Business Listings, we enrolled just one hotel, Ayres Hotel Anaheim, located near Disneyland … The ROI from enrolling Ayres Hotel Anaheim alone justified enrolling our entire collection of hotels with Business Listings. During the two years the entire collection has been enrolled, the ROI has been so great that we’ve stopped tracking click-throughs as closely. We know we’re getting a great return on our investment.” – Matt Hildebrant, Director of Revenue and Marketing, Ayres Hotels
You can read the full one page case study summary here or check out our Business Listings’ case study page. To learn more about Business Listings, including how your property can upgrade, visit: www.tripadvisor.com/BusinessListings.
*In the TripAdvisor-commissioned study “The Total Economic Impact of TripAdvisor’s Business Listings,” conducted by Forrester Consulting, May 2013.
The 2013 Certificate of Excellence Award winners have been announced. And properties across the world, of all sizes, are celebrating the thrill of victory!
From intimate B&B’s…
To upscale resorts…
From high above the earth…
Back at sea level…
…and below the surface.
From casual eateries…
To luxurious restaurants…
Businesses everywhere are sharing their news.
Congratulations to the 2013 Certificate of Excellence Award Winners. Go ahead and celebrate – you’ve earned it!
Winners can download a Certificate of Excellence Award widget for their websites at www.tripadvisor.com/widgets
Great news! You can now display your most recent five-star review title right on your own website. The new Rave Review Widget is available to establishments that have recently received outstanding traveler reviews on TripAdvisor and are in good standing on the site.
How does it work? Download the widget from the TripAdvisor Widget Center and follow the instructions on the page to add it to your site. Once live, the widget will display a scrolling title of your most recent five-star review. The title will automatically update each time you receive a new five-star write-up. Travelers will be able to click the widget to see all of your reviews on TripAdvisor.
“TripAdvisor’s Rave Review product makes it quick and easy for business owners to showcase their well-earned, positive reviews to potential guests,” says Christine Petersen, president of TripAdvisor for Business.
To show your TripAdvisor ranking, rating or more reviews, consider adding another widget to supplement the Rave Review tool. Other free marketing resources include the popular Review Snippets widget, Recommended On and Bravo! badges and What’s Nearby tools.