Momentum continues to build for TripAdvisor Connect! 210 Internet booking engines from 48 countries have signed up as partners. As a result, over 135,000 hotels and B&B’s will have access to the Hotel Price Comparison tool when TripAdvisor Connect launches in Q4 2013.
“The enthusiastic response shows that they realize this will be a powerful new way for their clients to generate incremental bookings,” says Jean-Charles Lacoste, TripAdvisor’s Vice President of Direct Connect Solutions. “We anticipate signing up even more Internet booking engines over the next few weeks and we look forward to enabling so many independent accommodation owners to generate new bookings.”
An Internet booking engine can be certified for TripAdvisor Connect at one of three levels:
- TripAdvisor Connect will allow the hotels and B&B’s using that engine to bid for TripAdvisor meta search traffic via the platform.
- TripAdvisor Connect Plus will allow customers to bid for traffic and take advantage of automated review collection services.
- TripAdvisor Connect Premium offers the same benefits of the Plus level with enhanced tracking abilities. Close to 90% of partners that have signed up are at the Premium level.
To see if your Internet booking engine has signed up as a TripAdvisor Connect partner, and to check its level of certification, please visit www.tripadvisor.com/ConnectPartners.
Recently, we told you about TripAdvisor Connect, a new self-service traffic acquisition platform that’s launching in Q4 2013. Just a quick reminder to Internet booking engine representatives – there’s only a few days remaining to sign-up to become a TripAdvisor Connect Premium Launch Partner and take advantage of free publicity as part of our global PR and marketing launch campaign!
TripAdvisor Connect Premium Launch Partners who sign up by July 30th will also be able to:
- Drive revenue by enabling hotel partners to use TripAdvisor Connect to generate bookings
- Help properties get more reviews by delivering Review Express services seamlessly
- Provide ROI tracking analytics to hotels to demonstrate the value of traffic acquired through TripAdvisor
Sign up to be a TripAdvisor Connect Premium Partner by July 30th, to take full advantage of the TripAdvisor Connect launch later this year.
If you’ve signed up, but haven’t reached the TripAdvisor Connect Premium level, don’t let your competitors get an edge on you! Email firstname.lastname@example.org to learn more about how you can take advantage of everything a TripAdvisor Connect Premium partnership will offer.
A new way to promote your accommodation on TripAdvisor
In late 2013, TripAdvisor will launch TripAdvisor Connect, an online platform that will give independent hotels and B&B’s of all sizes the ability to participate in meta search pricing display. They will also have access to simple online tools to help analyze advertising results and encourage more user reviews through automated post-stay review collection emails via compatible internet booking engines.
Jean-Charles Lacoste, TripAdvisor’s Vice President of Direct Connect Solutions, explains: “Major online travel agencies and hotel chains have been able to bid for traffic on TripAdvisor for many years and we have provided channels for review collection. Now, TripAdvisor Connect will provide automated and self-managed versions of these services to hundreds of thousands of independent hotels and B&Bs.”
To be eligible to participate, accommodation providers must have an active Business Listings subscription and provide real-time rates and availability along with the ability to book online via a TripAdvisor certified internet booking engine. Confirming that your internet booking engine has been certified will help you get up and running faster when TripAdvisor Connect launches.
For more information about TripAdvisor Connect, accommodation owners should visit the Management Center.
Internet booking engine representatives, sign up now to become a TripAdvisor Connect Premium launch partner and participate in PR and marketing campaigns! Learn more here.