On TripAdvisor, rave reviews, thoughtful management responses, and a lovely business description will get you far. But a stunning photo is worth a thousand words.
Site research has shown that travelers are 150% more engaged with listings that have 20+ photos than with those that have only a few. This means that the more visual proof of your inviting amenities you give to travelers, the more interested in your business they become. And quality matters! Read more
TripAdvisor data shows that travelers love photos and the more a listing has, the more engaged they are with that property. A great way of adding more photos to your listing and differentiating them from candid traveler shots is to create a slideshow and upload it to your TripAdvisor listing as a video.
TripWow is a free tool that allows you to create professional looking slideshows with captions, maps, etc and set them to music. Though originally developed as a way for travelers to display and share their vacation photos, TripWow is also a great alternative to an expensive video for property owners. You can showcase your property using handpicked photos to give potential customers a taste of what to expect when they book with you.
There are a selection of different themes to choose from which allow you to reflect the type of property you manage. If you are a beach resort property there is a seaside theme suitable for you; there are also themes that compliment countryside locations, cruises, boutique properties and even backpacker hostels. There are also several themes where you can customize the color to match your branding.
Take some time to explore the different themes and decide which one is right for your property. Then choose high quality photos that you think best represent your business and save them into a folder on your computer. Don’t use scans or low resolution photos – they won’t display well in your slideshow.
Once you have uploaded your photos you can add your property name, choose the order of photos, add captions and select music, and then preview your slideshow until you are happy. You can choose to post the slideshow on Facebook, share it with your friends or embed it on your site or blog. Once 10 people have viewed your slideshow you will also be able to download the file to your computer.
To add the video to your TripAdvisor listing go to the ‘Manage your Listing’ tab on the Owners’ Center and click on ‘Post a Video’. Fill in all the details, being sure to add some tags so your video can easily be found, upload the file and it’s ready to be viewed!